https://www.jocelynzadachang.com/brine-pickles daily 0.75 2019-12-30 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site https://www.jocelynzadachang.com/work daily 1.0 2023-07-04 https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1577741237951-P4Y4H8W2YA1PFKEFAUSB/Home_Header_2250x1500px.jpg Work https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1577746228214-SYGIRYFGW6SRID9CUFKH/DoubleM_espressob1994.jpg Work https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1577831647834-534FIRVK0GWE5KX38ZOF/google_hp-slide1146x573_2x.jpg Work https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1580152323650-GB328QPR2REHT8173KQY/scoot_hp-slide-02a_2x.jpg Work https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1580152374687-LW0SPEO8XBSLZKEVPOL5/boombotix_brand_video510x287_2x.jpg Work https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583281789012-F6VWRE9F41KJP5OMW99T/Sun_Landing_DZ8V9905_2000.jpg Work https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1582846633628-XDI06JOODRUBF0PGW41K/1_highview_hero.jpg Work - HIGHVIEW: BRANDING / PRINT / WEB B/2BNOW, a data exchange solutions provider, needed a new visual identity, website, and launch campaign assets. My initial research also showed the need for a more unique brand name. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1680714810675-WTPBH2N3EME1DK2O3FLL/FireTV_Hero_center_logo.jpg Work https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1680822780164-N1WFZ9WS1H0BWS1RWP9K/Echo_Show_8_Demo_clean_animation.gif Work https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1680822956058-4JMRQ2297CNTXEBSF2SI/XPL_brand_thumbnail_v6.jpg Work https://www.jocelynzadachang.com/new-project daily 0.75 2020-06-17 https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1592339484057-U1D5K7QGWT358FZAR0GT/info_arch_all.jpg New Project After understanding user needs, I created a clear information architecture for the site, making sure category names and labels were understandable and the structure intuitive. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1592339484057-U1D5K7QGWT358FZAR0GT/info_arch_all.jpg New Project After understanding user needs, I created a clear information architecture for the site, making sure category names and labels were understandable and the structure intuitive. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1592348724573-GD9KNRLLMK5SVTE67Q8O/icu_user_flow_v5.jpg New Project I also mapped out various customer journeys to make sure the user flow was short and simple yet provided the necessary information for a purchase decision. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1592414220082-THLSM4PPPE291GS2Q0MV/Landing_Animation_2000x800.gif New Project https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1592432446380-0KK20Y8Q8ZGHOIF225RB/jjk-circle.jpg New Project https://www.jocelynzadachang.com/portfolio-index daily 0.75 2023-04-28 https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1580152417573-NNYY1DTM9OF4P74R2ON9/anki_cozmo_hero_slide1-crop-u419705_2x.jpg Portfolio Index https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1589917344988-LUVA9SN43PCRA050XUX0/DZ8V2188_poster_outside_close_up_2000x3000.jpg Portfolio Index - SAVE THE HILL: PRINT Save the Hill, a San Francisco neighborhood preservation group, needed digital and print posters and swag to promote a benefit rock concert. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1592435328948-EK5I80LPAE00X40BKTXV/image-asset.jpeg Portfolio Index - JJK Animated Logo Olympian Jackie Joyner-Kersee asked for a brand identity and guidelines for her foundation to leverage her legacy to pursue altruistic endeavors. I created an animation of her new identity to be used for presentations and speaking engagements. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1593028129246-UL1Q9HH67OEQ6LBUYIXQ/OD01_header_1940x600.jpg Portfolio Index https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1588799241865-38GAUFKLQHZ2FYIUWENU/Mens-ScreenVision-01_2000x800px.jpg Portfolio Index Unlike ICU’s other products, ScreenVision targets a young, fashion conscious consumer. I used an elegant Bodoni typeface to speak to fashion and a dividing line to hint at its function. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1594148577958-LIJYUJRCBAQG67UMPWCQ/google_hp-slide1146x573_2x.jpg Portfolio Index - GOOGLE PROCESS: RETAIL DESIGN / USER EXPERIENCE The overall design goal of the Google Shop was to delight shoppers with the best-in-class experiences Google offers. One component of that was to enable self-assisted exploration. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1594154348065-Z0891LES71K3U88NZS50/anki_hero_2000.jpg Portfolio Index Anki needed a global retail display program that would show both of their two consumer electronics products together for the first time. I led a team discussion on brand hierarchy to get client alignment at the start of the design process. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1594233813550-L9SRMQVL18XA0KY0LD11/Anki_Vector_Whisper_2000x1145.jpg Portfolio Index - VECTOR PROCESS: RETAIL EXPERIENCE DESIGN Anki asked us to design a global retail display program to launch their new home robot and help build this new category. I created a framework for evaluating our early brainstorming as well as conducted retail research to show how similar concepts were used in the wild. https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1593042099180-GDGXXVQVSA49TQN3A1GW/OD_display.jpg Portfolio Index https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1595353335868-T9FX0MXW9LTW6SYOM45V/highview_hero_2000x1145.jpg Portfolio Index - HIGHVIEW PROCESS: BRANDING / PRINT / WEB B/2BNOW, a data exchange solutions provider, needed a new visual identity, website, and launch campaign assets. https://www.jocelynzadachang.com/process daily 0.75 2020-07-21 https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1594150987623-GETKALQNRWVAORUK2MHI/anki_hero_2000.jpg Process https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1594150987623-GETKALQNRWVAORUK2MHI/anki_hero_2000.jpg Process https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1594151222782-AR1ZKS03WN4VMRBF466M/google_hp-slide_2000x1145.jpg Process - Process https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1594233697606-XYYWTRNDAIG3WDTRW0FB/Anki_Vector_Whisper_2000x1145.jpg Process https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1595370401776-B999C9MWAFOT3RNU0CL0/highview_hero_2000x1145.jpg Process https://www.jocelynzadachang.com/moodboard-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461605452797-QA7MI71TS32XTRI3GVOU/Untitled-1.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461619355997-ZAV09MWPDQNH86LHF90N/untitled.jpeg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461620489237-QAQ6U7KEO5III0AYUIFS/get-real.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461618928008-H5L4OM00O8XDG5SFFWXY/7.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461618408530-Y4QZHI2APVIJMRFUG8Q7/crop.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464031021138-YBETCAKP0EZE4GN5QP20/pareidolia.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464033164561-OWERNGEYR0AKBOTZVETB/Untitled-2.png Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464033301507-TSX1XY70Q79O991CW3GM/Screen+Shot+2015-03-09+at+4.21.13+PM.png Moodboard https://www.jocelynzadachang.com/about-draft daily 0.75 2020-05-12 https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1577836846263-U4CKGOOF37H41A32AZAO/profile_placeholder.jpg About draft - Passionate about visual design and making, I believe in beauty but insist that the beauty also serve a purpose — to deliver meaningful brand communication as it engages the heart and mind. https://www.jocelynzadachang.com/test-highview-blank daily 0.75 2020-03-05 https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583434549380-ZR0IWZSD5O7O5LT8X4LO/highview_hero_2000x1000.jpg Test Highview Blank HIGHVIEW: BRANDING | PRINT https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583438446358-CXAIN7OWJXQ94Q970I3A/highview_mobile_hero_2000.jpg Test Highview Blank https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583441293606-MFZP4G27EZDCY60BF0LW/highview_def_slide_2000.jpg Test Highview Blank https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583444756808-KIB2EKKN6J2KPIEMAKUQ/highview_logo_slide_2000_shortest.jpg Test Highview Blank https://www.jocelynzadachang.com/about daily 0.75 2026-01-14 https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1589322970475-G0GKHWIRPS373LM5V63K/jocelyn_horiztontal_2000px.jpg About