B/2BNOW, a data exchange solutions provider, needed a new visual identity, website, and launch campaign assets. My initial research also revealed the need for a more unique brand name in addition to visual differentiation.
The B/2BNOW name felt limiting and un-ownable – and it only focused on the present. We landed on the name Highview because of its open, future facing, and aspirational quality.
The giraffe icon created from the ‘h’ in Highview is memorable, and the giraffe’s unique ability to see threats and opportunities parallels the company’s industry foresight.
