Anki, a consumer robotics company, asked for a global retail display program to launch the Fast & Furious Edition of Anki OVERDRIVE, their battle-racing game system. The program had to work visually with regular Anki OVERDRIVE for a cohesive customer experience.
I made sure the design and messaging made it easy for customers to understand the unique features of the F&F Edition and also its compatibility with the Anki OVERDRIVE product universe to continue building the main brand.
For brand consistency, the layout and messaging in the displays for both F&F Edition OVERDRIVE and Anki OVERDRIVE were designed to be similar or the same where possible.
I also created sets of product cards based on packaging for the global retailers that did not keep all products and accessories on shelf.