Anki, an award-winning consumer robotics company, needed a global retail display program that would highlight their pint-sized robot Cozmo and show off his larger-than-life personality.
The design leveraged Anki’s bright yellow brand color to draw attention and a clean aesthetic to allow easy-to-process messaging in a retail environment. I designed the content layout and sizes after conducting a detailed in-store study.
I refined Cozmo’s brand messaging to be retail focused, and wrote and directed various edits of existing videos to highlight features shown by consumer research to impact purchase decisions.
I also adapted this retail-specific messaging for use on Amazon, with a similar motive of removing purchase obstacles and spotlighting Cozmo’s charm.